FAQ: Email Marketing Best Practices

This page contains frequently asked questions about email deliverability, spam prevention, and compliance requirements. Topics are organized by category to help you quickly find what you're looking for.

Best Practices & Guidelines

• Email Marketing Best Practices

• What are some common spamming mistakes?

Understanding Spam & Compliance

• What Is Spamming?

• What is AWeber's position on Spam?

• What is the CAN-SPAM Act?

• Where can I report Spam?

• What effect could email phishing have on my email marketing?

• Can I post ads to newsgroups?

Email Authentication

• What is DMARC and how does it affect sending from AWeber?

• How to set up DMARC to comply with Gmail and Yahoo Mail sender requirements

• Where do I go in my domain to configure my DKIM & DMARC records?

• My message says it may be spoofed. Is my message safe?

• Why does my "From" address look different?

Email Filtration

• Why is my message going to the SPAM Folder?

• Why is my email going to Gmail's promotions folder?

• What is greylisting and how does it affect my deliverability?

• What causes instant opens and clicks on my messages?

Complaints

• What Is a Complaint?

• What is an acceptable complaint rate?

• How do I lower my complaint rate?

• How do I see who complained?

• Where do I find out how many complaints I've received?

• What is a feedback loop?

List Building & Subscriber Management

• How do I prevent bots from signing up to my list?

• Why are co-registered leads bad?

• Can I use Tell-a-friend forms with AWeber?

• How can I unsubscribe from someone's list?

Technical Integration & Analytics

• Can I submit subscribers to AWeber via another script?

• Do the Analytics Features work with Plain Text Messages?