Email engagement measures how subscribers interact with your email campaigns. High engagement rates indicate that your content resonates with your audience and helps ensure better deliverability.
Key Engagement Indicators
For more context about each metric and how they can be improved, click the link for the relevant metric below:
Open Rates
The percentage of subscribers who open your email messages. Aim for 20% open rates or higher.
Click Rates
The percentage of subscribers who click on links within your emails. A good click rate will vary by industry and type of email, but on average a good click rate is about 2.5%.
Bounces
A bounce is a message that is rejected and sent back to the sender. Emails will bounce for numerous reasons, often due to outdated email addresses or temporary inbox issues. A good bounce rate is anything less than 2%.
Complaints
A complaint indicates that a recipient of your email has used their inbox options to report your message as spam. In doing so, they are indicating that the message was unsolicited and they do not wish to receive messages from your mailing list.
Subscribers who mark a message as spam are automatically unsubscribed from the list they complained about, protecting them from further unwanted messages and your list from future complaints.
At any given point, your messages complaint rate should be below 0.1% (one-tenth of one percent).