Ad tracking values and tags both help you see where subscribers came from and send them the right messages. You can add either one to a Signup Form or Landing Page by asking the builder chat.
Ad Tracking
Adding an Ad Tracking Value: Open your Signup Form or Landing Page and ask the builder chat to set an ad tracking value. Example: "Set the ad tracking value to ebook_offer."
Use Cases:
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Track which subscribers signed up through a particular Signup Form or Landing Page.
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Example: Two offers send subscribers to the same list (an eBook and a branded template).
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Each form or landing page has its own ad tracking value.
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Both groups of subscribers receive the same messages.
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You can send broadcasts to each group on its own using segments.
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Creating Segments: Create segments from the "Subscribers" page using ad tracking values.
Triggering Workflows: Trigger Workflows based on an ad tracking value by adding a filter to the "on subscribe" trigger.
Tags
Flexibility: Tags give you more options than ad tracking values and are more commonly used to trigger Workflows.
Ways to Add Tags:
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Ask the builder chat in your Signup Form or Landing Page. Example: "Add the tag ebook to this form."
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Add tags from the "Subscribers" page.
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Update tags in bulk on the "Subscribers" page.
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Use an API integration.
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Use the import feature.
Workflow Capabilities:
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Trigger Workflows based on tags.
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Control exactly which messages subscribers receive.
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Move subscribers between Workflows using tags.
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Continue a specific message series based on how a subscriber signed up.
Segmentation: Create segments with tags and send broadcasts directly to tagged segments.
Why Use Tags
Tracking and Targeting: Tags let you track and target subscribers based on their content preferences.
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Example: Ask the builder chat to add a "Favorite animal" field to your Signup Form and tag subscribers based on their answer.
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Send related content based on each tag.
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Move subscribers to a general Workflow after the specific content is delivered.
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Advantages:
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More flexible subscriber management
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More control over message delivery
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Easy movement between Workflows
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Content delivery based on subscriber behavior