Effective list management is crucial for successful email marketing. If you plan to manage different groups of subscribers based on where they signed up, tags and segments can help to maintain these subscribers within one list.
Tags and segments are essential tools in AWeber that empower you to deliver highly personalized and effective email marketing campaigns. With tags and segmentation, you can track behaviors such as opens, purchases, clicks, or sign-ups to enable targeted communication. Utilizing tags and segments ensures your messages resonate with specific audiences, leading to increased engagement, higher conversion rates, and improved overall email marketing performance.
Multiple lists can also be managed within an AWeber account. If you're managing more than one business in an AWeber account, then it's best to create separate lists for each business, as each list can have its own branding.
Note: The Plus plan is required in order to create unlimited segments and lists. To get the most benefit out of tags, segments, and lists, upgrade to the Plus plan.
Tags
Tags are keywords or phrases that you can use to group your subscribers together and assign specific messages or content to them. In this article, we will provide an overview for tags and different ways that you can use them with your email campaigns.
Segments
A segment is a set of search criteria that has been saved for later use. When you search through your subscribers you can use various search criteria and create a segment from this.
Segments are useful for searches that you frequently perform, and for sending broadcast messages to groups of people within a given list in your account. Segments are dynamic, so as new subscribers meet the criteria of your segment, they will also be added to the segment.
Lists
A List is the way that you differentiate messages and subscribers from others in your AWeber account. Lists are useful if you are managing multiple businesses or mailing lists within your AWeber account, as each list can have its own unique company branding.
Note: If you're simply looking to target groups of subscribers on your list, tags and segments are typically a better option than creating a new list.