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How do I send a Broadcast to a subscriber who is not in my Workflow?

In this article, we'll walk through how to create a segment by excluding a specific tag and schedule a Broadcast to be sent to those subscribers.

Using Workflows  you have the option to start a Workflow with a tag and  apply a tag to subscribers using the Apply Tag action. This is a great way to add automation to your message series.

For example, if you have several Workflows in your list, and each is started with a different tag, you can easily exclude one and mail to the others. This is helpful when you have multiple products adding people to a general newsletter list. That way, you can still promote each product to that list, without contacting people who have already purchased it.

Step By Step Instructions

  1. Click the "Automations" tab and select " Workflows ." Then, click the "Edit" button of the Workflow you would like to review.

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  2. You will need to determine which tag you want to exclude. The tag will be listed under the Tag Applied Workflow starter.

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    Or in an "Apply Tag" action within the Workflow.

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    Note:If you want subscribers that finish the Workflow to start receiving your broadcasts, then you'll need to remove the tag from the subscribers at the end of the Workflow.

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  3. Once you've confirmed that a tag has been applied to subscribers joining this Workflow, click "Publish".

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  4. Then, click the "Subscribers" tab and select " Subscribers ." On that page, choose Tag from the "Search Option" drop-down menu.

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  5. Change the search modifier to "is not."

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  6. Then, enter the tag you want to exclude and click "Search."

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  7. Once you've searched for subscribers who do not have this tag applied, name your segment under the "Save search as segment:" section and click "Save".

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Congratulations! You've successfully saved a segment of subscribers who are not in this Workflow. You can now select that segment from the "Send to segment:" drop down menu when scheduling your Broadcast .

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