Breadcrumbs

Dynamic Content Personalization

AWeber offers powerful tools to create more engaging, relevant emails through personalization and dynamic content. These features allow you to tailor your messages to individual subscribers, resulting in increased opens, clicks, and conversions.

Both features can be used anywhere in your message editor, including the subject line, to create more targeted and effective email campaigns.

Personalization

Personalization allows you to insert subscriber-specific information into your emails using simple snippets of code. This ensures each recipient feels individually addressed, which can significantly improve email engagement.

Key Features:

  • Insert subscriber names, email addresses, and custom field information

  • Include geographic data like city, country, and region

  • Access signup date and other subscriber details

  • Use global text snippets from your list settings

Common Uses:

  • Greeting subscribers by name: "Hello {{ subscriber.first_name }}"

  • Location-based content: "Deals in {{ subscriber.signup.city }}"

  • Custom field references: "Your {{ subscriber.custom_field['membership_level'] }} benefits"

Learn More About Personalization →

Complete step-by-step instructions for adding personalization to your messages, including tips for handling missing subscriber information and capitalizing names properly.

Personalization: Variable List →

Comprehensive reference guide containing all available personalization variables for subscriber information, signup details, message data, and list information.

Dynamic Content

Dynamic Content takes personalization further by enabling conditional logic within an email. You can define rules based on tags, custom fields, location, or behavior so different subscribers see different text, images, or offers depending on their data.

Key Features:

  • Conditional content display using if/elif/else logic

  • Tag-based content variations

  • Custom field conditional logic

  • Advanced operators and filters for complex rules

Common Uses:

  • Tag-based offers: Show dog content to "dog" tagged subscribers, cat content to "cat" tagged subscribers

  • Membership tiers: Display premium content only to VIP members

  • Geographic targeting: Show region-specific events or offers

  • Behavioral triggers: Different content based on purchase history

Example:

{% if 'premium' in subscriber.tags %}
  Exclusive VIP content here
{% else %}
  Standard content here
{% endif %}

Learn More About Dynamic Content →

Complete reference guide including operators, comparison operators, filters, and advanced examples for creating sophisticated conditional content.

Choosing the Right Approach

Use Personalization When:

  • You want to address subscribers by name

  • You need simple variable insertion (name, email, location)

  • You're creating basic customized greetings or signatures

  • You want to include subscriber-specific data points

Use Dynamic Content When:

  • You want to show different content to different subscriber segments

  • You need conditional logic based on tags or custom fields

  • You're creating complex, rule-based content variations

  • You want to display fallback content when data is missing

Both approaches can be combined in the same message to create highly personalized and targeted email campaigns that resonate with your specific audience segments.