Finding the ideal message interval for your audience requires experimentation. It’s important to balance staying top-of-mind with respecting your subscribers’ time and preferences. Over time, you’ll want to refine your message frequency based on engagement levels and subscriber feedback.
General Guidelines
When you're starting out, it’s generally recommended to email your subscribers more frequently, especially right after they've signed up and requested your information. As subscribers become more familiar with your content, you can gradually reduce the frequency of emails to avoid overwhelming them.
It’s key to match your sending frequency with what your subscribers expect. If you're unsure where to start, the following guidelines can help set up your initial intervals. Be sure to test and adjust these intervals to see what resonates most with your audience.
|
Message Number |
Recommended Interval (Days) |
|
1 |
(sent automatically) |
|
2 |
1-2 |
|
3 |
3-4 |
|
4 |
4-9 |
|
5 |
5-15 |
|
6 |
9-30 |
|
7 |
30+ |
Additional Tips
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Experiment with frequency. As you gather data, continue experimenting with the timing of your messages. Adjust your intervals based on how engaged your subscribers are.
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Listen to subscriber feedback. If you receive feedback that subscribers feel overwhelmed or don't hear from you enough, adjust your sending frequency accordingly.
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Use automation. Leverage AWeber's automation features to personalize the experience for each subscriber and adjust intervals based on their engagement.
By testing and refining your message intervals, you can build a stronger relationship with your subscribers and increase the effectiveness of your email workflows.