Personalization: Variable List

You can include these different options for personalization:

Subscriber Information

This information is pulled from the subscriber's initial signup, and is mostly information that they provided directly to you.

• Full Name

• First Name

• Last Name

• Email Address

• Thank you page

• Ad Tracking

• IP Address

• Signup URL

• Signup Date

• Custom Field Data

Information from Your Account

This information is set on your List Settings page.

• Signature

• Contact Address

• Unsubscribe Link

• Archived Web Version

• Date

• Global Text Snippets

Subscriber Location

This information is generated from your subscriber's IP address.

• Country

• Region

• City

• Postal Code

• Latitude

• Longitude

• DMA Code

Name Variables

The AWeber system can correct the capitalization of most subscribers' names. So if someone enters their name as steve, AWeber can display their name in messages as Steve.

{{ subscriber.name }}

{{ subscriber.name | title }}

{{ subscriber.first_name }}

{{ subscriber.first_name | capitalize }}

{{ subscriber.last_name }}

{{ subscriber.last_name | capitalize }}

Date Variables

AWeber can display the current date, as well as the date the subscriber opted in to your list in several formats. Additional date formatting options are available.

For the current date:

{{ now | date_format('MMMM D, YYYY') }}

{{ now | date_format('MMM D, YYYY') }}

{{ now | date_format('M/D/YYYY') }}

{{ now | date_format('M-D-YYYY') }}

{{ now | date_format('D/M/YYYY') }}

{{ now | date_format('D-M-YYYY') }}

{{ now | date_format('dddd') }}

For the date a subscriber signed up to your list:

{{ subscriber.signup.date | date_format('MMMM D, YYYY') }}

{{ subscriber.signup.date | date_format('MMM D, YYYY') }}

{{ subscriber.signup.date | date_format('M/D/YYYY') }}

{{ subscriber.signup.date | date_format('M-D-YYYY') }}

{{ subscriber.signup.date | date_format('D/M/YYYY') }}

{{ subscriber.signup.date | date_format('D-M-YYYY') }}

{{ subscriber.signup.date | date_format('dddd') }}

Geographic Variables

When subscribers opt in to your list, AWeber captures their IP address. Based on this IP address, for most subscribers we can capture geographic information which you can use to personalize your messages.

This geographic data is based on the subscriber's IP address, which will not always match where they are physically located. It is an approximate measure, so please use it accordingly.

{{ subscriber.signup.country }}

{{ subscriber.signup.region }}

{{ subscriber.signup.city }}

{{ subscriber.signup.postal_code }}

{{ subscriber.signup.latitude }}

{{ subscriber.signup.longitude }}

{ subscriber.signup.dma_code }}

RSS Variables

These variables pull information from an RSS feed that you've set up. Using the Feed Element allows you to incorporate content from your blog, podcast, youtube channel and other content feeds without needing to use these variables; however, if you use RSS variables for your coded HTML message, the different RSS variables will display particular content from your RSS feed.

More detailed variables located when learning How can I use dynamic email content with a RSS feed?

{{ feed.title }}

{{ feed.description }}

{{ feed.link }}

{{entry.title}}

{{ entry.published_at|date_format("MMMM d, YYYY") }}

{{entry.description}}

{{entry.content_html}}

{{entry.link}}

Custom and Global Fields

{{ subscriber.custom_field['Name of custom field'] }}

{{ subscriber.custom_field['Name of custom field'] | title }}

{{ list.global_field['field_name'] }}

{{ list.global_field['field_name'] | title }}

Note: When using a Custom or Global Field variable make sure that the letter case matches exactly what you've entered into the list information. For example, if you create a custom field for Transaction ID the variable will need to be written as {{ subscriber.custom_field['Transaction ID'] }}.

Other Variables

{{ subscriber.email }}

{{ subscriber.signup.source }}

{{ subscriber.unsubscribe_link }}

{{ subscriber.signup.url }}

{{ subscriber.signup.ip_address }}

{{ list.signature }}

{{ list.contact_address }}

{{ message.archive_url }}