If you've noticed that a subscriber didn't receive your blog automation message, there are several common reasons why this might occur. Understanding these scenarios can help you troubleshoot delivery issues and ensure your content reaches the right audience.
Common Reasons for Missed Blog Automation Messages
1. Subscriber Was Tagged After the Message Was Scheduled
Blog automation messages are scheduled based on when your blog post is published or when the automation is triggered. If a subscriber was added to your list or tagged with the relevant tag after the message was already scheduled to send, they will not receive that particular message.
What happens instead: The subscriber will receive the next blog automation message that gets scheduled after they were tagged.
Example: Your blog automation sends every Monday at 9 AM. A subscriber is tagged on Monday at 10 AM. They won't receive Monday's message, but they will receive the following Monday's message.
2. Subscriber Was Unsubscribed or Unconfirmed
Blog automation messages are only sent to subscribers with an active "subscribed" status. If the subscriber is unsubscribed or has an unconfirmed status at the time the message is scheduled to send, they will not receive the message.
Check the subscriber's status to verify they were subscribed when the message was sent.
3. Subscriber Doesn't Have the Required Tag
If your blog automation is set up to send only to subscribers with a specific tag, the subscriber must have that tag applied before the message is scheduled. If the tag was removed or never applied, the subscriber won't be included in that send.
Review your tag settings in the blog automation configuration to ensure the correct subscribers are targeted.
4. The Blog Post Didn't Trigger the Automation
Blog automations rely on your blog's RSS feed to detect new posts. If there was an issue with your RSS feed or the automation didn't detect a new post, no message would have been scheduled.
Verify that:
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Your RSS feed is functioning correctly
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The blog post was published (not saved as a draft)
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The automation is active and properly configured
5. Timing of the Send
Blog automations typically send on a scheduled basis (daily, weekly, etc.). If a subscriber was added between automation runs, they'll need to wait for the next scheduled send.
Check your automation schedule to understand when the next message will go out.