LeadsBridge is an advertising automation platform that connects your advertising accounts (Facebook Ads, Google Ads, and LinkedIn Ads) with AWeber. This integration helps you capture subscribers from your advertising campaigns and automatically add them to your AWeber email lists, enabling you to follow up with subscribers immediately and build remarketing audiences based on your subscriber data.
What LeadsBridge Does
LeadsBridge acts as a bridge between your advertising platforms and AWeber, allowing you to automate subscriber capture and audience synchronization. The platform offers several key capabilities including form bridges that sync subscribers from Facebook Lead Ads, Google Ads, and LinkedIn Lead Gen Forms directly into your AWeber lists. You can also create two-way syncs that push your AWeber subscriber data back to advertising platforms for remarketing campaigns, and track offline conversions to measure the full impact of your advertising spend.
Benefits of Integrating LeadsBridge with AWeber
Connecting LeadsBridge to AWeber streamlines your lead generation workflow by eliminating manual data entry and ensuring that leads from your advertising campaigns are instantly added to your email marketing sequences. This immediate connection means you can engage with prospects while they're still interested, improving conversion rates. The integration also enables sophisticated remarketing strategies by syncing your AWeber subscriber segments with Facebook Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences, allowing you to target or exclude specific subscriber groups in your advertising campaigns.
Setting Up the Integration
To connect LeadsBridge with AWeber, you'll need active accounts on both platforms. Start by logging into your LeadsBridge account and navigating to the integrations or bridges section. Look for AWeber in the list of available integrations and select it to begin the connection process.
During setup, LeadsBridge will prompt you to authorize the connection to your AWeber account. You'll need to log in to AWeber and grant LeadsBridge the necessary permissions to access your lists and subscriber data. Once authorized, you can select which AWeber list you want to sync with your advertising platform.
Next, configure your bridge by choosing the advertising platform you want to connect (Facebook Lead Ads, Google Ads, or LinkedIn Lead Gen Forms) and map the fields from your ad forms to the corresponding fields in AWeber. This ensures that information like name, email address, and any custom fields are properly transferred to your AWeber list.
Common Use Cases
Lead Ads to Email Marketing: Connect Facebook Lead Ads forms directly to your AWeber lists so that when someone submits their information through your Facebook ad, they're immediately added to your welcome sequence or nurture campaign.
Remarketing to Email Subscribers: Sync your AWeber subscriber segments to create Custom Audiences in Facebook Ads, allowing you to show targeted ads to people who are already on your email list or exclude them from acquisition campaigns.
Multi-Platform Lead Capture: If you're running lead generation campaigns across Facebook, Google, and LinkedIn simultaneously, LeadsBridge can funnel all leads into a single AWeber list, centralizing your follow-up efforts.
Offline Conversion Tracking: Pass conversion data from your AWeber account back to your advertising platforms to help optimize your campaigns based on which leads eventually become customers.
Additional Features
Beyond basic lead syncing, LeadsBridge offers disruptive forms that you can create and customize within their platform, then integrate with AWeber. These forms can be embedded on your website or landing pages as an alternative to native ad platform forms. The platform also supports advanced automation flows that allow you to create conditional logic and multi-step sequences based on subscriber behavior and data.
Best Practices
When setting up your integration, start with a single advertising platform and one AWeber list to test the connection before scaling to multiple bridges. Make sure your field mapping is accurate to ensure data transfers correctly, and set up a welcome automation in AWeber specifically for advertising leads, as these contacts may have different expectations than people who sign up through other channels. Regularly review your LeadsBridge sync logs to confirm that leads are flowing properly and monitor your email engagement rates to ensure the quality of leads from your advertising campaigns meets your standards.