FAQ: Reporting

This page contains frequently asked questions about tracking, analyzing, and understanding your email marketing performance metrics. Topics are organized by category to help you quickly find what you're looking for.

Open Rate Tracking

• How do I track how many times my messages are opened?

• How do I see who has opened my message?

• What is a good open rate?

• Why is my open rate 0%? My message has been read!

• How can an open be registered to my subscriber if they didn't manually open my message?

Click Tracking & Analytics

• What is Click Tracking?

• Why should I use Click Tracking?

• How do I see who has clicked a link in my message?

• How do I track the click through rate in my messages?

• Why aren't my click tracking links working?

Reports & Statistics Overview

• Where do I see my open and click rate stats?

• What reports are available for my lists?

• How can I use the QuickStats page?

• How do I search for specific date ranges in my Reports?

Sales Tracking & Revenue

• How do I set up Sales Tracking?

• How can I set the value of my sales dynamically with Sales Tracking?

Web Analytics & Advanced Tracking

• How do I install Email Web Analytics?

• How do I track downloads from my web site?

Form Tracking & Performance

• What statistics can I track for my opt in form?

• Why are my form displays and submissions not tracking?

Notifications & Alerts

• What are QuickStats Notifications?

Advanced Features & Customization

• What will happen if I use a snippet variable in my URL?