Breadcrumbs

How do I integrate Survey Funnel with AWeber?

Survey Funnel is a powerful tool that segments your email list and automatically places subscribers on the best-match list based on how they answer simple survey questions. By integrating Survey Funnel with AWeber, you can create automated survey funnels that segment subscribers as they opt in and send their data directly to your AWeber account.

This integration enables you to deliver more targeted, personalized email campaigns by understanding your subscribers' preferences, interests, and needs from the moment they join your list.

Benefits of Integration

  • Automatic List Segmentation: Subscribers are automatically added to the right AWeber list based on their survey responses

  • Improved Targeting: Send more relevant, personalized email campaigns to segmented audiences

  • Higher Engagement: Deliver content that matches subscriber interests and needs

  • Time Savings: Eliminate manual list management and subscriber organization

  • Better Subscriber Qualification: Understand your subscribers immediately and nurture them appropriately

Prerequisites

Before you begin, make sure you have:

  1. An active AWeber account with at least one email list created

  2. A Survey Funnel account

  3. A Zapier account (the integration works through Zapier)

Step-by-Step Integration Guide

Step 1: Connect Survey Funnel to Zapier

  1. Log in to your Zapier account at http://zapier.com

  2. Click "Create Zap" in the top navigation

  3. In the trigger section, search for and select "Survey Funnel"

  4. Choose "New Survey Entry" as the trigger event

  5. Click "Continue" and follow the prompts to connect your Survey Funnel account

  6. Test the trigger to ensure it's working properly

Step 2: Connect AWeber as the Action

  1. In the action section, search for and select "AWeber"

  2. Choose your desired action event. Common options include:

    • Create Subscriber: Add new subscribers to your AWeber list

    • Update Subscriber: Update existing subscriber information

    • Add Tag: Apply tags to subscribers based on survey responses

  3. Click "Continue" and sign in to your AWeber account when prompted

  4. Authorize Zapier to access your AWeber account

Step 3: Map Survey Responses to AWeber Fields

  1. Select the AWeber list where you want to add subscribers

  2. Map the survey response fields to corresponding AWeber fields:

    • Email address (required)

    • Name

    • Custom fields

    • Tags

  3. Use survey answers to determine which list or tags to apply

  4. Configure conditional logic if you want different survey responses to trigger different actions

Step 4: Set Up List Segmentation Rules

To automatically segment subscribers into different lists based on survey responses:

  1. Create multiple Zaps for different survey outcomes

  2. Use Filter steps in Zapier to route subscribers based on specific answers

  3. Set up different AWeber lists for each segment

  4. Alternatively, use tags to segment within a single list:

    • Map survey answers to AWeber tag fields

    • Create tags that reflect subscriber interests, preferences, or characteristics

Example: If your survey asks about product interest, you could:

  • Route subscribers interested in "Product A" to List A

  • Route subscribers interested in "Product B" to List B

  • Or add corresponding tags to subscribers in a master list

Step 5: Test the Integration

  1. Click "Test" in Zapier to send a test survey response

  2. Verify that the subscriber appears in your AWeber account

  3. Check that they're added to the correct list

  4. Confirm that tags are applied properly

  5. Review any custom field mappings

Step 6: Activate Your Zap

  1. Once testing is successful, click "Publish" or "Turn on Zap"

  2. Give your Zap a descriptive name for easy reference

  3. Monitor the Zap history during the first few days to ensure everything works smoothly

Best Practices

Survey Design

  • Keep surveys short and focused (3-5 questions maximum)

  • Use clear, simple language

  • Ask questions that will genuinely help you segment and serve subscribers better

  • Include a mix of multiple-choice and optional open-ended questions

List Management

  • Create a clear naming convention for your AWeber lists (e.g., "Interest_ProductA", "Location_NYC")

  • Use tags liberally to create flexible segments within lists

  • Regularly review and clean your lists to maintain good deliverability

Segmentation Strategy

  • Start with broad segments and refine over time

  • Don't over-segment initially - too many small lists can be hard to manage

  • Consider using tags within a master list for more flexibility

  • Plan your email campaigns around the segments you're creating

Testing

  • Always test the integration with sample data before going live

  • Monitor the first 10-20 survey submissions closely

  • Check for any errors in the Zapier task history

  • Verify that subscribers receive appropriate welcome emails

Troubleshooting Common Issues

Subscribers aren't being added to AWeber

  • Check that your Zap is turned on

  • Verify your AWeber API connection is still active

  • Ensure the email field is properly mapped

  • Check Zapier task history for error messages

Subscribers are going to the wrong list

  • Review your filter conditions in Zapier

  • Verify the list ID mapping in your Zap configuration

  • Check for typos in survey answer matching

Tags aren't being applied

  • Ensure tag field is properly mapped in the Zap

  • Verify tag names match exactly (tags are case-sensitive)

  • Check that you have permission to add tags in AWeber