To review the performance of the messages within your workflows, you can easily access stats for each message within a workflow. This allows you to monitor opens, clicks, bounces, and other performance metrics for your automated email sequences.
Accessing Your Workflow Stats
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Click the "Automation" tab and select " Workflows ."
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Mouse over your workflow and click the preview icon on the right to view a preview of your Workflow.
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After clicking "Preview", you will see a breakdown of your workflow messages with your stats.
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Detailed Message Statistics
To find detailed engagement statistics for each workflow message, click "View Stats" icon for each message.
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After you click to view the stats, you will be brought to your expanded stats view in the Workflow.
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Using Stats to Optimize Your Workflows
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Message Performance Comparison: Compare open and click rates between different messages in your workflow to identify top-performing content.
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Engagement Tracking: Monitor how subscriber engagement changes throughout your workflow sequence.
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Optimization Opportunities: Use the data to improve subject lines, content, and timing for better results.