Personalization variables are small snippets of code that allow you to include information specific to individual subscribers in your messages. In this article, we will walk through the steps to add a personalization to your message.
Adding Personalized Data
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Within the message editor, position your cursor where you would like to add the personalization.
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Click the "Personalize" drop-down menu from the main toolbar. This may be located within the 3 dot menu on the far right side of the main toolbar.
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There are three options in the drop-down menu:
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Subscriber's Info: includes the subscriber's name, email address, and any custom field information specific to the subscriber.
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Subscriber's Location: includes geographic information.
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Your Snippets: your global text snippets , which you can create in your list settings.
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To personalize the message with the subscriber's name, click "Subscriber's Info.” Then, select "First Name."
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The personalization will appear in your message. When the message sends, it will populate with each subscriber's first name.
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Note: When previewing and testing the message, personalizations will not display unless the personalized information is entered in the “personalization” section of the preview:
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Tips and tricks for better personalization
Since you may not have captured the names of every one of your subscribers, you need to be careful how you use name personalization in your messages.
Always make sure that your message makes sense even if there is no name to insert. Be especially careful with commas and other punctuation.
For instance, if you type a greeting line as:
Hello {{ subscriber.first_name | capitalize }},
Then a subscriber whose name you don't have would get a message that started out:
Hello ,
Looks strange, doesn't it? To eliminate the odd appearance of the comma, simply remove it:
Hello {{ subscriber.first_name | capitalize }}
This way John Doe's e-mail will read:
Hello John
A subscriber whose name you don't have will get an e-mail that starts:
Hello
Much better.
There are also other variations to keep the comma using a slightly longer syntax .
Advanced Personalization: Dynamic Content
In addition to variables like {{ subscriber.first_name | capitalize }}, you can add dynamic content to your messages. The personalization codes under the "Personalize" tab are static, meaning each variable will only pull in one piece of subscriber data.
With dynamic content , you can tailor your messages further by displaying specific content if certain conditions are met. In the example above, we showed that you can greet your subscribers using the {{ subscriber.first_name | capitalize }} personalization, but if the subscriber didn't submit their first name, then that code won't pull in any information. Instead of using that personalization, you can add dynamic content to pull in another greeting for subscribers who didn't submit their names, like "Hello friend."
Creating a personalized greeting with dynamic content
By greeting subscribers with using their first names, like "Hello Jessica," you can really draw attention to your message. Personalized emails can lead to increased open rates, which is a great thing for your business.
Hello {{ subscriber.first_name }},
You can easily personalize your message using subscriber information gathered during the signup process by using the "Personalize" option located on the formatting bar when using a text element. To accomplish this:
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Within the message editor, position your cursor where you would like to add the personalization.
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Click the "Personalize" drop-down menu from the main toolbar. This may be located within the 3 dot menu on the far right side of the main toolbar.
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There are three options in the drop-down menu:
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Subscriber's Info: includes the subscriber's name, email address, and any custom field information specific to the subscriber.
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Subscriber's Location: includes geographic information.
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Your Snippets: your global text snippets , which you can create in your list settings.
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To personalize the message with the subscriber's name, click "Subscriber's Info.” Then, select "First Name."
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For many of your subscribers, the result will be a friendly, personalized greeting. But what if some of your subscribers didn't provide their name when they signed up for your newsletter?