Setting up a domain-based email address (e.g., you@yourbusiness.com ) is a crucial step in establishing a professional online presence and is required for larger senders in order to deliver to Google, Yahoo, and other mailboxes. It not only enhances your brand's credibility but also ensures better email deliverability and security.
Why It's Important to Use a Domain-Based Email Address:
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Improves Email Deliverability: Emails sent from domain-based addresses more likely to reach inboxes due to your ability to build your own sending reputation and authenticate the email you send.
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Enables Email Authentication: Owning your domain allows you to set up authentication protocols like DKIM and DMARC, which protect against email spoofing and phishing attacks, further improve deliverability, and allow you to build your own reputation with mailbox providers.
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Enhances Professionalism and Trust: Using a custom domain email conveys professionalism and builds trust with your audience, making your communications appear more legitimate.
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Strengthens Brand Identity: A custom email address reinforces your brand identity, making it more recognizable and memorable to your audience.
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Provides Greater Control and Security: With a domain-based email, you have more control over your email accounts and can implement security measures tailored to your business needs.
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Required by Google, Yahoo, and others when sending to larger subscriber lists .
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Steps
1. Obtain a Domain-Based Email Address
Email providers like Gmail and Yahoo require senders to use a custom domain email address (e.g., name@yourdomain.com ) for authentication purposes. Using a generic email address (e.g., name@gmail.com ) can lead to your emails being marked as spam or rejected.
Steps:
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Purchase a Custom Domain: Choose a domain registrar such as Namecheap or Cloudflare to purchase your desired domain name.
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Set Up a Professional Email Address: Once you have your domain, create a professional email address through your domain registrar or a hosting provider.
2. Add and Verify Your Email Address in AWeber
After setting up your domain-based email address, you'll need to add and verify it within your AWeber account to ensure you're authorized to send emails from this address.
Steps:
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Add Your Email Address : Navigate to Domains and Addresses within your account and click on "Add New Email Address" and enter your domain-based email.
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Send Verification Email : AWeber will send a verification email to the address you provided. Click the verification link in that email to confirm.
3. Authenticate Your Email Domain with DKIM and DMARC
Authenticating your domain with DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) helps improve email deliverability and protects against spoofing.
Steps:
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Navigate to Domains and Addresses within your account.
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There are 2 options to configure your DKIM and DMARC:
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Automatic Setup: If your DNS provider supports it, AWeber can automatically add the necessary DKIM and DMARC records.
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Manual Setup: If automatic configuration isn't available, AWeber will provide the DKIM and DMARC records you need to add to your domain's DNS settings manually.
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4. Set your "From" address
Your "From" address is the email address that appears as the sender when subscribers receive your messages. Setting a recognizable and verified "From" address helps build trust and ensures your emails are delivered successfully.
Steps:
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Navigate to List Settings
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Under your "Basic Settings," scroll down and click the "From Address" drop-down.
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Select your email address in the dropdown.
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Click “Save List Settings” in the bottom right.