Exit automations allow you to remove subscribers from a workflow based on specific triggers such as opening a message or clicking a link. This prevents subscribers from receiving additional messages in the current workflow once they've completed a desired action. You can combine this with tag applications to move subscribers from one workflow to another for more sophisticated automation sequences.
Automations to Remove Subscribers from a Workflow
Removing Subscribers when a tag is applied
Within Workflows, you can set a rule to remove subscribers when a specific tag is applied. This can be useful in situations where the content you're sending may not apply to certain subscribers on your list. For instance, if you have a Workflow promoting a specific product, and you're tagging subscribers that buy that product, you can set up an automation to remove those subscribers from your Workflow so that they no longer receive those promotions.
Step By Step Instructions
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After creating your workflow, click the "Show Exit Rules" button in the list of buttons.
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Add any tags that you would like to remove subscribers through this exit rule.
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Removing Subscribers when a message is opened
You can set up automations to remove subscribers from a workflow when they open a specific message. This is useful when you want to prevent subscribers from receiving additional messages once they've shown engagement with your content. For example, if you send a welcome message and want to move engaged subscribers to a different workflow, you can remove them from the current workflow when they open the welcome message.
For a full breakdown on adding a message opened automation including removing subscribers using this automation, see: Workflow Open Automations
Removing Subscribers when a Link is clicked
Link clicked automations allow you to remove subscribers from a workflow when they click a specific link in your message. This is particularly effective for conversion-based workflows where clicking a link indicates the subscriber has completed the desired action. For instance, if you're promoting a product and a subscriber clicks the purchase link, you can automatically remove them from the sales sequence to prevent them from receiving additional promotional messages for that product.
For a full breakdown on adding a link clicked automation including removing subscribers using this automation, see: Workflow Click Automations